Archive for April, 2010

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Before You Fire Your Search Engine Optimizer…

Wednesday, April 7th, 2010

Time… Money… If you’re like most business owners nowadays, you don’t have enough of either to go around. It’s understandable, therefore, when you stare in shock or laugh when someone offers to perform this snake-oil service called search engine optimization. It’s even more understandable when they tell you that the practice fondly referred to as “that SEO B.S.” takes time, money or a lot of both.

The savvy business owner is going to look at that person and ask one question. “What’s in it for me?” When it gets down to the nitty-gritty, you want to know:

Why do I need SEO?

Before You Fire Your Search Engine Optimizer

In other words, what’s so special about this stuff that I should spend my time and money on it? Well, hold on to your seats, dear readers. I’m going to tell you something you may never have heard from an optimizer before: You don’t.

That’s right; you don’t need it – IF you fall under specific guidelines:

You don’t need SEO – but you may want to hold on for a minute before you fire your optimizer and delete all your SEO blog bookmarks, because you might WANT SEO.

At this point, if I still have your attention, you might be asking the next question:

Why do I want SEO?

Why do I want SEO

Any marketer you ask will tell you that one of the keys to selling is making the prospect want the product/service. Well, I’m not a marketer, but I’ll give it a try.

You want SEO:

In other words, you need to attract search engines (SEs) so people can find you when they search for a product/service you sell. You need people to find you so you can get on with the business of selling and making money. -And that’s why you want, and need, SEO.

“Okay,” the smart business owner says, “but there’s all this information on the Net about how to do it yourself.” Then you ask the big question:

Why should I pay for SEO?

Why should I pay for SEO

Excellent question. The answer is you don’t have to. However… if you’ve decided you want/need SEO for your website, then it comes down to a choice. Time or money.

I love optimization and everything that goes into it. It’s a huge puzzle of words, numbers, marketing and psychiatry; if you figure the puzzle out, you unlock a mystical portal to the world of success. However, I understand that not everyone feels this way – and that some people still don’t even know what “that Google thing” is. I try not to judge.

For you, however, you have to figure out which, or how much of both, you can afford to spend.

Time

Time is a big factor in SEO. Not only does it take time to create a successful SEO campaign, but it also takes time to implement said campaign. Below are just a few of the things you’ll spend time doing:

So how much time is it really? The average starting campaign should be no less than six months; ideally, it should be at least a year. Now, it’s not constant work, but it is consistent work.

time

The first month should, ideally, be spent on nothing but creating the campaign. The key words and phrases you use are such an integral part of your campaign; keyword research should not be a hasty endeavor. Take your time; research thoroughly before using them to define how your traffic reaches you.

Once you have a strong plan you can begin setting things in motion, and it all starts with the website. If you know website code, you need to spend the next week optimizing your code, and then however long it takes you to tweak/rewrite/write your website content. If you don’t know coding, you need to spend some time researching how to code… and then optimize your site after you figure it out.

Many people will argue with me and say that you don’t have to have an optimized website to reach high in the search engines. I say, maybe so maybe not, but it does help, and why wouldn’t you do something that you knew would strengthen your chances of success? Just as a psychiatrist might say that you have to find the root of an issue, I’m going to tell you that your website is the foundation – the root, if you will – for getting traffic. It’s up to you how strong that foundation is.

Now, if your website is optimized, you’re ready to go. You can start implementing the rest of your SEO campaign. Generally, the upkeep on a strong campaign should take at least three hours a day – not a week, a day -, and that doesn’t count the research.

Within one month, you should be able to pull your site up for low competition terms and specific geo-targeted terms(1). Within three months, you should be ranking for at least a few mid-competitive terms. By six months, depending on the demand for your product(2), your traffic should at least rise by 50%.

  1. Specific geo-targeted terms – city, state, keyword
  2. For instance, if you sell banana-skin shoes, you might see a rise in traffic, but only because people can’t believe they’re real.

This is a loose time line, but it should be quickly realized that SEO is not immediate gratification and ROI. Nor is it something you can do once and never again; you can’t set it into motion and then let it go on its own. It takes dedication. It takes commitment to the cause. It takes time.

You need to spend the money.

Money.

money spending

SEO isn’t cheap and it isn’t short term, so it’s understandable for any businessperson to go, “oh, hey now…” The problem is, except for a very few wonderful, odd people, optimizers aren’t going to do their work without pay. It’s what we do for a living, after all. In fact, the business world has a formula to express that thought:

Time x Knowledge = Money

Since you don’t have the time, you’ll need to pay someone who does. The benefit is that you get their expertise as well.

So how much does it really cost? Unfortunately, there’s no straight answer to the cost. The average starting SEO campaign varies, and it varies widely. I’ve seen anywhere from $50 to $50,000 a month. Before you invest your money, whether the cost is $50 or $600, research the company.

(3)In this case, “dedicated” means the same person or people working on your project. This does not mean they are only working on your project.

Although I don’t often say things like, “If a company does this, run”, I’ll put one down here. If the company representative says something about getting you ranked in the first place on Google in a week, I’d ask them one question:

What is the level of competition for the terms?

What is the level of competition for the terms

Some key words have 500 or 600 competing pages. Some have 300,000 to 1M competing pages. Others have as much as 300M or more. Obviously, the lower the competing pages, the easier it is to rank for that word. However, the lower the competing pages are, the lower the number of people searching for them, as a rule. If no one is using that key word or phrase, it doesn’t do any good for the company to get your website ranked for them. In fact, the possibility is high that you would rank for them on your own, without SEO, if you just waited a little bit.

SEO – Time, Money or a Bit of Both

If you don’t have a lot of time and you don’t have a lot of money, but you need SEO, don’t despair. Many companies and individual optimizers will work with you. It might take a little longer to see results and there may be a large, initial deposit while the campaign is being developed, but it’s a cheaper, less time-consuming option.

To be completely honest, search engine optimization seems like a no-brainer to me. It makes sense that, if I want my website to be found through search engines by paying customers/clients, I should make it easier for that to happen. I love SEO, though. I’ll try not to hold it against you if you don’t.

Whether it’s worth your time or money, however, only you can decide. Even if you don’t know what your website needs, you already know it needs something if you’re not getting traffic and conversions. Search engine optimization might be the answer.

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Posted in Articles | 2 Comments »

How to Enhance Forms Using jQuery UI

Monday, April 5th, 2010

What is Framework ?

Frameworks are increasingly becoming the de facto standard for web development as well as web design. Framework is a reusable set of libraries or classes used in developing complex software. Microsoft .NET framework, Java Springs framework and entity framework  are some of the popular frameworks used in the industry.
Creating an appealing UI takes a lot of time and it’s a not a easy task for web developers. This is where jQuery UI dives in. It makes creating UI so much easier without compromising speed and quality. In this tutorial we are going to enhance a HTML form using jQuery UI, so let’s get started

Tutorial Details

→ Getting started!
→ Classification of CSS classes.
→ Themeing form elements.

What is jQuery UI?

UI is an important factor while developing any web application or websites. jQuery UI is a powerful UI framework which supplies almost all standard widgets like tabs, accordions, sliders etc. But its main power lies in the CSS framework which solves all the problems while working with the UI parts. It also provides a theme roller application which we can use to modify settings of the framework at the granular level thereby making it the most versatile framework available.

In this tutorial we will be working with the form elements using jQuery UI.

Getting started

  1. We will need jQuery UI, you can download it from here.
  2. Since jQuery UI 1.8 has been released, we will be using it.

jQuery UI provides a collection of powerful css classes that makes the foundations of all the UI elements. First of all

  1. Download the jQuery UI.
  2. Upon downloading, extract the zip file and you should see the following js, css and development-bundle folders.
  3. Create a html file .
  4. Go to css folder > custom-theme , link the css file.
  5. Now go to the js folder and add the jQuery custom .js file, don’t forgot to add jQuery.js before that.

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Posted in Tutorials | 42 Comments »

Best of March 2010, Tutorials, Inspiration and Resources

Thursday, April 1st, 2010

March has past and it seems with each passing month the content on the web keeps getting better. Tuttoaster has gathered some of the best tutorials, inspiration, resources and freebies for you, we hope you will enjoy them as much as we did collecting them.

Tutorials

We’re never to old to learn right? Then grab a seat and sit back because March brought us some awesomeness.

How to Build a Lava-Lamp Style Navigation Menu

How to Build a Lava Lamp Style Navigation Menu

Custom WordPress Homepage with Customizable Widgets

Custom WordPress Homepage with Customizable Widgets

Coding a Complex Design into CSS and HTML

Coding a Complex Design into CSS and HTML

How to build a Cool Animated CSS3 Menu with no Javascript

Cool Animated CSS3 Menu Tutorial

Create a Colourful Web Button with CSS

Echo Enduring CSS Button

Create a Dark and Surreal Poster Using Your Own Portrait

Create a Dark and Surreal Poster Using Your Own Portrait

How To Create a Steel Wristwatch in Corel Draw

How To Create a Steel Wristwatch in Corel Draw

Making a Mosaic Slideshow With jQuery & CSS

Making a Mosaic Slideshow With jQuery and CSS

Building a To-do List with Local Storage

Building a To do List with Local Storage

Design & Code a Cool iPhone App Website in HTML5

Design & Code a Cool iPhone App Website in HTML5

Create an Illustrative iPhone/iPad Landing Page in Photoshop

Create an Illustrative iPhone iPad Landing Page in Photoshop

Create a Tasty Burger Icon in Illustrator

Create a Tasty Burger Icon in Illustrator

Sponsor Flip Wall With jQuery & CSS

Sponsor Flip Wall With jQuery & CSS

Coding a Clean and Professional Web Design

Coding a Clean and Professional Web Design

How to Create a Cool Monkey Character in Illustrator

How to Create a Cool Monkey Character in Illustrator

Inspiration

We all need inspiration for our next projects or tips from the design community, we’ve gathered the best from March

Inspiration Surrounds You. Get Out There and Experience it!

Inspiration Surrounds You. Get Out There and Experience it!

10 Websites that (Really) Leave an Impression

website designes that impress

How to avoid your Creativity Burnout

How to avoid your Creativity Burnout

10 Most Commonly Used Colors In Web Design And Their Examples

10 Most Commonly Used Colors In Web Design And Their Examples

50 Inspiring, Awesome & Stylish Mac Setups

inspiring awesome stylish mac setup

42 Perfect Web Design Layouts From DeviantArt

42 Perfect Web Design Layouts From DeviantArt

A Brief Look at Grid-Based Layouts in Web Design

A Brief Look at Grid-Based Layouts in Web Design

45 Creative Examples in Footer Design

45 Creative Examples in Footer Design

Beautiful Website Navigation

Beautiful Website Navigation

25 Web Designs with Amazing Attention to Detail

25 Web Designs with Amazing Attention to Detail

25 Web Development Blogs You Should Be Reading

25 Web Development Blogs You Should Be Reading

Apple Trend in Web Design: Inspiration, Resources and Tutorials

Apple Trend in Web Design: Inspiration, Resources and Tutorials

10 Kick Ass Presentation Techniques

10 Kick Ass Presentation Techniques

20 attractive and Striking Black and White Websites

20 attractive and Striking Black and White Websites

40 Amazing Minimalist Website Designs For Your Inspiration

40 Amazing Minimalist Website Designs For Your Inspiration

Resources

Who doesn’t like free stuff, here’s a collection of resources we’ve found in March

Freebie! 30 Fresh Social Media Icons

Freebie! 30 Fresh Social Media Icons

30 Free Fonts For Creative Projects

30 Free Fonts For Creative Projects

Free Vector Shopping Bags

Free Vector Shopping Bags

18 Beautiful and High Quality Fonts for Your Designs

18 Beautiful and High Quality Fonts for Your Designs

Free High Quality Premium Apple IPAD Icons

Free High Quality Premium Apple IPAD Icons

42 High Quality Fonts For Professional Web Design

42 High Quality Fonts For Professional Web Design

Free Social Media Icons: Tricons

Free Social Media Icons: Tricons

Free icon sets global warming advices

Free icon sets global warming advices

Social Buzz Icon Pack

Social Buzz Icon Pack

Nivo Slider: Slideshow jQuery Script

Nivo Slider: Slideshow jQuery Script

5 High Resolution Abstract Brushes

5 High Resolution Abstract Brushes

Great Web Button Set For Free Download

Great Web Button Set For Free Download

jQuery Plugin : jConfirmAction

Query Plugin jConfirmAction

deLirium: A Personal Blog WordPress Theme

deLirium: A Personal Blog WordPress Theme

Great Looking Navigation for Free Download

Great Looking Navigation for Free Download

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Posted in Inspiration | 4 Comments »

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